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Precision Marketing Campaign Yields 474:1 ROI for AdventHealth

When the pandemic hit in early 2020, financial losses for healthcare organizations were drastic.

“We were essentially hemorrhaging as an industry. In the course of four months, from March to June, It was estimated that the health care industry was losing about $50 billion a month,” says Jason Brown, CEO and Chief Strategy Officer at the marketing firm, BPD.

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A Transformational Marketing Solution Purpose-Built for Extraordinary Times

While Marketing has sometimes been viewed as expendable within hospitals, health system CEOs are now turning to marketing leadership for answers on how best to restore growth. Optum|BPD’s suite of hyper-personal, turnkey precision marketing programs have been proven to not only put “heads in beds” but have changed the game completely, consistently producing ROI for higher than the industry has ever experienced.

Wondering How This Works?

We start by levering the largest, most exclusive healthcare consumer database in the world to:

  • Identify your best opportunities
  • Evaluate your opportunities
  • Prioritize opportunities
  • Identify your ideal targets
  • Define your campaign

Once we know which are your most strategic opportunities

  • Finalize your audiences
  • Develop a message platform and creative for each audience

But campaign launch is just the beginning. We then launch the campaign across our digital platform that follows prospects wherever they live in the digital world. And we track their engagement 24 hours a day, 7 days a week. This allows for real-time tracking and optimization, allowing us to ensure minimal waste and maximum results.

Beyond Results, We Guarantee an Amazing Experience

Not only is the Optum|BPD Precision Marketing program best in class for generating service line volumes, we believe your experience working with us should be second to none. Hear from just a few of our current clients:

Sharon Line Clary

VP, Strategic Marketing


Joshua Cowan

Vice President Marketing

NRC Health

Janelle Ullrich

Marketing Executive

Adventist Health

Ready to quickly grow your most strategic service line volumes?

Jason Brown


Jessica Schmidt


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