Episode 270
Episode 270
November 18, 2025

Uncovering the Hidden Power of Operational Discipline in Healthcare Marketing

In this episode of The No Normal Show, Stephanie Wierwille and Nicole James of BPD sit down with Philip Guiliano, founding partner at @BrandActive, to explore their new joint paper, The Courage to Save Millions. Together, they reveal how healthcare brands can unlock millions in value—not through cuts, but through smarter, more strategic investment during the M&A process. Tune in now.

Download BPD’s guide, The Courage to Save Millions here.

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