Newsflash: Healthcare goes to Hollywood

New York’s largest healthcare provider has just introduced Northwell Studios, ‘a dedicated entity focused on harnessing the power of storytelling and entertainment to humanize healthcare and spark meaningful social conversations,’ according to Northwell’s website. How are critics responding to this move at a time when there’s a constant narrative about the high cost of care? And, over in Gen AI land, a recent survey showed that 58% of respondents from healthcare providers and organizations feel that generative AI is producing ROI. So where exactly are they seeing this ROI? Let’s talk about it.