This season marks a new era of The No Normal Show.
Over the next four episodes, we’re exploring one critical issue shaping the future of healthcare: speed.
The pace of change has outgrown traditional planning cycles. Research timelines, brand rollouts, experience redesigns, and workforce initiatives that once took six to twelve months now actively erode opportunity. What used to feel proactive now risks becoming complacent. At the same time, AI is accelerating everything—while also giving organizations the tools to respond.
So how do healthcare brands, especially in highly regulated environments, navigate this new reality?
In this opening episode, Emily Baker, VP of Innovation at BPD Healthcare, sits down with Jason Brown, CEO and Co-founder of BPD Healthcare, to define the shift. Together, they explore why speed is no longer a tactic, but a strategic imperative—and what it takes to move from months to moments without breaking trust, compliance, or care quality. This is the foundation for our series on the strategic imperative of speed in healthcare.