Episode 202
Episode 202
May 2, 2024

Igniting Greatness: Brand Integration, HMPS 2024, and The Future of the CMO

We’re excited to share that the “No Normal Show’ by Revive is now a part of BPD. This is our forum for tossing around thoughts, opinions and ideas on what’s new, cool, different, innovative, questionable or otherwise related to how consumers navigate health. In this episode, our host, Stephanie Wierwille, EVP of Engagement; Jason Brown, CEO; Jessica Schmidt, President; and Chris Bevolo, Chief Transformation Officer, all from BPD, discuss BPD’s rebrand and insights from this year’s Healthcare Marketing & Physician Summit in Las Vegas. We talk about how healthcare marketers can leverage precision marketing and we dive into ‘Rome is Burning’, Chris Bevolo’s philosophy on the future of chief marketing officers in the healthcare industry and how healthcare marketers can prepare for the unknown.

Previous Episodes

Episode 246

The End of Brand Buzz: Why Niche Storytelling Beats Going Viral

Episode 245

Reimagining Healthcare Brands from the Inside Out

Episode 244

Read the Room: Branding in a Hypercritical Age

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