The growing perception that hospitals prioritize revenue over patients is now defining the industry. BPD defined this as the "value attack" in early 2023, and since that time, it has only intensified, posing real operational and reputational threats in both statehouses and public opinion. Health systems must do more — now — to address these threats. Tomorrow is too late.
For nearly a decade, insurers, policymakers, and the public have framed hospitals as caring more about reimbursement and dollars than patient well-being, with occasional acts of charity seen as PR moves.
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Download this white paper to gain insights on:
Download this white paper to gain insights on:
1
Proactively reshape your hospital’s narrative to combat the growing perception that profits outweigh patient care
2
Build alliances with trusted voices like physicians and community leaders to defend your hospital against damaging public narratives
3
Engage in coordinated national efforts to push back on false claims from insurers and policymakers targeting healthcare providers
4
Engage in coordinated national efforts to push back on false claims from insurers and policymakers targeting healthcare providers