News & Insights

News & Insights



The Healthcare Value Attack

Even if your system hasn’t been criticized aloud, your reputation is suffering. Consumers, politicians and the media are watching healthcare with a skeptical eye as costs rise and care becomes less accessible. We conducted research with 1,200 consumers to understand what consumers think about hospitals, health systems and their priorities, and our findings uncovered insights that your organization needs to change the narrative with actionable steps to weather the storm.

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Download this white paper to gain insights on:


Being proactive against media attacks with a story built on your organization’s indispensability as a healthcare provider


Reversing the trend of growing institutional mistrust among consumers looking for the care they need


Defending yourself against the perception of hospitals and health systems as profit-hungry


Showing the real and positive impact your organization has had on your community

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