News & Insights

News & Insights



With stakeholders married to the traditional, tight grips on thinning margins and a risk-averse audience to sway, health system marketers have their work cut out for them when selling bold ideas internally. But to truly build leading brands in healthcare, systems must engage with consumers in new and compelling ways that bring them closer to your system for their health.

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Common hurdles marketers encounter when selling up


What motivates health system leadership to push back


How to pave the way for bold marketing long-term


Pitching strategies to get your bold idea approved

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