Guide

How Consumers Navigate Healthcare

Healthcare marketers need to get ahead of the curve when it comes to the future of customer engagement and experiences.

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Download this guide to see the patient journey through three distinct phases:

1

Living moments: when consumers are just going about their daily lives, not thinking about clinical care, doctors, hospitals – or even their health.

2

Thinking moments: when consumers are actively considering their health or the health of their loved ones, researching specific topics and even exploring symptoms or more general conditions online.

3

Solving moments: when consumers actively seek healthcare solutions.

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