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Crossing The Einstein Divide

The headlines around AI primarily focus on saving time and costs. And in the rush to automate, we’ve noticed the conversation is focused almost exclusively...

The Courage to Save Millions

Health system leaders are always on the lookout for ideas and strategies from outside the industry to advance their organization. Here’s one worth a closer...

Good people, flawed system

Health insurance companies are under growing scrutiny—but what do the people inside those organizations think? While the public conversation focuses on rising costs and care...

The Future of the CMO

Marketing’s value in health systems is under siege. What began as a quiet elimination of CMO roles across top health systems is now a full-blown...

Tomorrow Is Too Late, the BPD Value Attack Series

The growing perception that hospitals prioritize revenue over patients is now defining the industry. BPD defined this as the “value attack” in early 2023, and...

The Case for Building a Post Health System Brand

For those who are ready, a post health system brand will help you connect with consumers on a deeper level and beat the competition at...

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Stay in the loop on the latest from BPD— our newsletter The No Normal Rewind brings you highlights from The No Normal Show plus strategic insights to help CMOs prepare for the future of health system marketing.