Five steps you can take now to build for the future
1
Assess your market analysis and add one new research input that goes beyond the VOC. Then package it up with your POV and share with your CEO.
2
Evaluate your span of control and pick a path. Then make a high-level, one-year plan on how to achieve it.
3
Commit to spending one new/additional hour using AI tools and track your activity. From there, expand and enhance where and how it can transform your everyday work.
4
No matter when you last had the conversation, sit down with your CEO and have them articulate or reiterate their top three expectations of you and your team.
5
Download the The Future of the CMO Study below to learn much, much more. Or ask us how we can help.
The Future of the CMO
Marketing's value in health systems
What began as a quiet elimination of CMO roles across top health systems is now a full-blown reckoning: healthcare economics, financial pressures, and the rise of AI are forcing healthcare marketers to face new realities, or face dwindling influence, budgets and job security.
THE NO NORMAL SHOW
CHAOS IS A LADDER
What's next for healthcare marketing leaders
BPD’s latest report outlines the threats facing CMOs—and reveals the bold opportunities to lead, influence, and transform from the inside out. In this episode, Stephanie, Desirée, and Chris take a deep dive into The Future of the CMO, BPDs latest report, unpacking how marketing leaders can expand their influence, claim greater value, and lead transformation inside the health system enterprise. Plus: a spirited debate on speculative fiction, Des’ surprising pick, and why metaphors might just be magic.
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