Hospitals and health systems have long been targeted by negative narratives that portray them as profit-driven entities prioritizing revenue over patient care. As insurance premiums rise and administrative burdens increase, blame for healthcare costs has shifted to hospitals. This narrative, fueled by media campaigns, academic research, and external pressures, has eroded consumer trust, with many believing hospitals care more about profits than patients. With mounting political and reputational risks, it’s time for hospitals to unite and defend their commitment to quality patient care.
In this webinar, you will:
1
Explore consumer perceptions on the state of health care in the U.S.
2
Understand the impacts of reputation on the regulatory environment facing health systems
3
Develop strategies and best practices to combat these trends and build alignment with key stakeholder groups