July 2025 Webinar

The Future of the CMO: Defending Marketing ROI

The value of marketing to health systems in a competitive landscape has always seemed obvious. Yet, shifting societal and industry dynamics threaten the very role of marketing in healthcare.

Examine proven strategies to track and report marketing performance, align metrics with organizational objectives, and present compelling data to the C-suite. Learn how to overcome internal skepticism and champion the true value of marketing within your organization.

In this webinar, you will learn:

1

Five opportunities for rising above today’s upheaval and building a stronger platform for marketing

2

How the CMO role is evolving outside of the healthcare space

3

Innovative approaches to align marketing with long-term organizational goals

Registration info coming soon

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