What began as a quiet elimination of CMO roles across top health systems is now a full-blown reckoning: healthcare economics, financial pressures, and the rise of AI are forcing healthcare marketers to face new realities, or face dwindling influence, budgets and job security.
In 2023, BPD called this moment “Rome is Burning.” By 2025, the threats are real and growing. But so are the opportunities for CMOs and marketing leaders. Join Chris Bevolo and Andrew Chang as they examine proven strategies to track and report marketing performance, align metrics with organizational objectives, and present compelling data to the C-suite. Learn how to overcome internal skepticism and champion the true value of marketing within your organization
