Paul Roetzer is founder and CEO of Marketing AI Institute; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Marketing AI Show podcast; and creator of the Marketing AI Conference (MAICON).

As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously he was founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021.

Chris Bevolo has provided leadership and guidance in the areas of strategy, brand, marketing, digital, and change management to hospitals and health systems across the country for more than 20 years.

Chris is an award-winning author of six books, including Joe Public Doesn’t Care About Your Hospital, which became a field guide for driving transformation in hospital marketing departments across the country. His latest book is Joe Public 2030, which makes five bold predictions about consumer healthcare for this decade. He is a frequent keynote speaker and featured presenter on healthcare marketing and branding topics.

Stephanie Wierwille is the Executive Vice President of Engagement at BPD, where she helps healthcare brands craft and deliver compelling stories across digital, traditional, and emerging channels. With deep expertise in social-first, full-funnel marketing, she guides organizations toward marketing maturity and consumer-first engagement strategies.

With a decade of experience spanning healthcare and consumer brands, Stephanie has led digital and content strategy for organizations like MD Anderson Cancer Center, Cincinnati Children’s, Johns Hopkins Medicine, Delta Air Lines, Amazon, and Walmart. From launching TGI Fridays’ first social marketing initiatives to helping Delta reshape its approach to social media across operations, marketing, and corporate communications, she has been at the forefront of digital transformation.

Stephanie earned her MBA from the University of Illinois at Urbana-Champaign and is an adjunct professor at The University of Oklahoma. Passionate about innovation, she continues to push the boundaries of healthcare marketing, ensuring brands connect with audiences in meaningful and measurable ways.