News & Insights

News & Insights

December 4 - 6 › Charleston, SC

Leaders in the healthcare industry have long pursued the need for deep, meaningful change in health system marketing and branding. For more than a decade, the top health system marketers in the country have explored marketing disruption at the Joe Public Retreat.

Unlike other conferences that feature a speaker-heavy format, the Joe Public Retreat provides a unique atmosphere and small group setting that encourages attendees to not only hear from industry leaders, but also to engage them in conversation about specific ideas and challenges. Expert-led panels, executive keynotes and roundtable discussions all focus on the transformation of healthcare marketing. Throw in fantastic food, drink and a beautiful setting, and the Retreat offers an experience unlike any other in the industry.


Given the unique structure of the Joe Public Retreat, attendance is capped at 50 registrants to ensure vibrant conversations. The event typically sells out early, so save your spot and register today.

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What to expect at Joe Public Retreat 2024


2024 Theme: Rome is Burning

The value of marketing to health systems in a competitive landscape has always seemed obvious. Yet, shifting societal and industry dynamics threaten the very role of marketing in healthcare. Growing demand from an aging population; reduced capacity due to long-term labor shortage issues; ongoing financial stress for many health systems; artificial intelligence – all of these add up to an environment unforeseen in this space. How do CMOs not only demonstrate their impact on their organizations, but defend the fundamental value of marketing in this shifting landscape? The return of the Joe Public Retreat will explore the threats to the CMO and ideas for the way forward.

Featured Panelists



Dr. Marcus Collins

Best Selling Author and Keynote Speaker

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 and Deloitte among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future. 


Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute’s advertising agency, Translation. Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, the Brooklyn Nets, and State Farm’s “Cliff Paul” campaign – among others. Prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé. 


Marcus’ work centers squarely on the impact of culture and the power that comes from having great cultural proximity. His best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. Marcus holds a doctorate in marketing from Temple University, where he studied cultural contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Materials Science Engineering. Enter some text...
Paul Keckley

Managing Editor of the Keckley Report and Healthcare Policy Expert

Paul H. Keckley is managing editor of The Keckley Report, a healthcare policy analyst and widely known industry expert. He is a frequent speaker and advisor to healthcare organizations focused on long-term growth, sustainability and advocacy strategies.


In addition to weekly Keckley Report, he has published three books and 250 articles. During the period preceding the passage of the Affordable Care Act, he facilitated sessions between the White House Office of Health Reform and major health industry trade groups as private sector input was sought in the legislation.


He is an advisor to Erdman, Sullivan Cotter, Lumeris, Western Governors University and the Lipscomb University College of Pharmacy. He is a member of the Health Executive Network and Healthcare Financial Management Association.


Previously, he served as managing director of the Navigant Center for Healthcare Research and Policy Analysis (2014-2015), executive director of the Deloitte Center for Health Solutions (2006-2013), executive administration at Vanderbilt University Medical Center (1998-2006), chief executive officer of PhyCor Management Corporation-the IPA Subsidiary of PhyCor Inc. (1994-1998) and managing partner of The Keckley Group, a healthcare research and policy analysis firm (1974-1994). He also served as independent chairman of Interdent, a California dental practice management company (1992-1996) and as an adjunct professor in the Schools of Medicine, Business and Health Policy at Georgetown University and Vanderbilt University.


He completed his B.A. at Lipscomb University, his M.A. and Ph.D. degrees from Ohio State University, and a fellowship in economic policy at Oxford University. He resides in Nashville, Tennessee, and Asheville, North Carolina, and enjoys golf, jogging and the search for great coffee.



2024 Joe Public Retreat Agenda

Save Your Spot

Is this retreat for me?

The Joe Public Retreat is ideal for health system marketing leaders who want to:

  • Participate in a three-day discussion on the most important trends in the healthcare marketing industry
  • Interact with senior-level health system marketers from some of the most progressive hospitals and health systems in the U.S.
  • Continue to advance the transformation of their health system branding and marketing approach

“The only healthcare marketing conference that I refuse to miss.”

MATT GOVE

Chief Marketing Officer, Summit Health

Event Location

Hotel Bennett

404 King Street

Charleston, SC 29403

Hotel Bennett

404 King Street

Charleston, SC 29403

In the center of historic downtown, Hotel Bennett is the combination of steep tradition, intricate European-inspired architecture and Southern hospitality. From the front doors, walk onto King Street, the gateway to culture and class. Embrace the allure of the Holy City and cherish moments of discovery and exploration with luxurious accommodations, amenities and dining experiences.

Event Attire

Come however you feel best – many attendees will plan to dress in business casual for the event.

Save Your Spot

Lead Facilitator

Chris Bevolo

Chris started the Joe Public Retreat in 2012, and has served as host and facilitator for the event ever since. As Chief Transformation Officer at BPD, Chris helps clients reimagine their roles, reinvent their businesses, and transform their impact on healthcare. Chris is an award-winning author of seven books, including Joe Public Doesn’t Care About Your Hospital, and a frequent keynote speaker and featured presenter on the topics of healthcare marketing and branding.

This Year’s Panelists

Alejo Rozas
Motion Graphics Art Director
Alejo Rozas
Motion Graphics Art Director
Alejo Rozas
Motion Graphics Art Director
Alejo Rozas
Motion Graphics Art Director
Alejo Rozas
Motion Graphics Art Director
Alejo Rozas
Motion Graphics Art Director
Alejo Rozas
Motion Graphics Art Director
Alejo Rozas
Motion Graphics Art Director
Alejo Rozas
Motion Graphics Art Director
Alejo Rozas
Motion Graphics Art Director