The ISHMPR Fall Conference is a two day gathering of healthcare marketing and communications professionals, united under the theme “Rooted in Strategy. Blooming with Creativity.” Members of the Illinois Society for Healthcare Marketing and Public Relations (ISHMPR) along with agencies from across Illinois and beyond will connect, share insights, and spark innovation. Attendees represent hospitals, health systems, clinics, senior living communities, and healthcare partners, all focused on advancing strategies that elevate storytelling, engagement, and the future of healthcare communication.
BPD will be in attendance and we hope to connect and envision the future of healthcare with you.
September 18, 2025, 9:30 AM CT
Tomorrow is Too Late: Time is Running Out for Health Systems to Validate Their Value
Hospitals and health systems have long been targeted by negative narratives that portray them as profit-driven entities prioritizing revenue over patient care. As insurance premiums rise and administrative burdens increase, blame for healthcare costs has shifted to hospitals. This narrative, fueled by media campaigns, academic research, and external pressures, has eroded consumer trust, with many believing hospitals care more about profits than patients. With mounting political and reputational risks, it’s time for hospitals to unite and defend their commitment to quality patient care.
By the end of this session, attendees will be able to:
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Promote the value of their hospitals and healthcare systems
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