The value of marketing to health systems in a competitive landscape has always seemed obvious. Yet, shifting societal and industry dynamics threaten the very role of marketing in healthcare.
Growing demand from an aging population; reduced capacity due to long-term labor shortage issues; ongoing financial stress for many health systems; and artificial intelligence. All these things add up to an environment unforeseen in this space. How do CMOs demonstrate their impact on their organizations, and defend the fundamental value of marketing in this shifting landscape?
At the 2024 Joe Public Retreat, health system marketing leaders from across the country gathered to discuss the transformation of healthcare marketing and how marketers can prepare for what’s ahead. Our expert panel will recap key insights from the exclusive event, including takeaways from expert-led panels and executive keynotes.
Learning Objectives:
The impact of AI on marketing
How the CMO role is evolving outside of the healthcare space
How shifting healthcare economics may impact marketing and the role of the CMO
Innovative approaches to align marketing with long-term organizational goals
