HCIC is the premier conference for healthcare marketers and digital leaders. The strategic roadmap where marketing, digital innovation, and consumer experience intersect.
We’ll be there—let’s connect to collaborate and shape the future of healthcare together.
November 10, 2025, 2:00 PM PT
The Great Social Media Shake-Up: What’s Next for Healthcare Marketing?
Social media is in a state of constant disruption—and healthcare brands are feeling the impact. Organic reach is declining, platforms are shifting, and consumer behaviors are evolving faster than ever. With major algorithm changes, regulatory scrutiny, and new AI-driven content strategies, what worked last year may already be obsolete. So where do health systems go from here?In this session, we’ll unpack the biggest social media shifts happening right now and what they mean for healthcare marketers. From the rise of private communities and social search to AI-powered content and the death of ‘business as usual’ on major platforms, we’ll explore where to focus your time, budget, and energy in 2025.
This session will feature an exclusive, data-backed look at the latest platform changes—so you walk away knowing exactly what’s in, what’s out, and what’s next in social media marketing.
Stop by booth #203/302 & chat with a few BPDerrrs
The BPD team will have a booth on the exhibit floor during the conference. Stop by to chat with our team about your marketing challenges, gain insights into recent industry trends, or just say hello. If you’d like to set up a designated time to chat with a team member, please reach out to partner@bpdhealthcare.com.
November 11, 2025
Rethink, Rebuild, Reinvent: Transforming Healthcare Marketing with AI
Transform your thinking and your 2026 marketing plan. In this fast‑paced, highly interactive Learning Lab, healthcare marketers will team up to design bold AI‑driven ideas that can transform marketing programs, communications initiatives, and the patient experience—ideas that could launch a pilot within 90 days. You’ll leave with a validated concept, a real next step, and the confidence to shift from doing more to doing different.