BPD at SHSMD Connections 2025

Email: cbevolo@bpdhealthcare.com

Chris Bevolo is the Chief Transformation Officer at BPD, where he helps healthcare’s leading brands reimagine their roles, reinvent their businesses, and transform their impact on the industry. Prior to joining BPD, he served as CEO of Revive, a healthcare agency acquired by BPD in 2023.  

For more than 25 years, Chris has advised hospitals, health systems, and healthcare organizations on strategy, branding, marketing, digital innovation, and change management. An award-winning author of seven books, including Joe Public Doesn’t Care About Your Hospital and Joe Public 2030, his insights have shaped the future of healthcare marketing. A sought-after speaker and industry thought leader, Chris regularly presents at top conferences and contributes to leading publications.  

Chris holds a bachelor’s degree in journalism and mass communications from Iowa State University and an MBA from the University of St. Thomas in Minneapolis.

Email: Victor.Reiss@unchealth.unc.edu 

As Chief Consumer Officer at UNC Health, Victor Reiss leads enterprise strategy for consumer insights, growth marketing, brand, community engagement, and communications. Guided by his belief that the future of healthcare will be defined by how we honor people’s time, he sees every moment returned to patients, families, and communities as an opportunity for healing, connection, and living more fully. Previously, he served as System Vice President of Growth Marketing and Consumer Insights at UNC Health. He has also held leadership roles at Cancer Treatment Centers of America, and spent more than a decade at FedEx.

Victor is a Fellow of the American College of Healthcare Executives, serves on the board of the UNC Health Physicians Network, and holds an MBA from Indiana Wesleyan University and an undergraduate degree from Butler University.

Email: matt@goveimpact.com

Matt Gove is Chief Growth Officer for QuickMD, one of the fastest-growing telehealth providers in the U.S. and the country’s largest provider of medication-assisted treatment for patients with opioid use disorder. He previously served as Chief Marketing Officer for Summit Health-CityMD before its $9 billion acquisition by VillageMD in 2023, and as Chief Consumer Officer for Piedmont Healthcare, where his team established a reputation as a national leader in consumer-centric marketing and digital experience design.

Earlier, Matt was a core member of the executive team that engineered an $80 million operational turnaround and raised more than $300 million for capital improvements at Grady Health System, Atlanta's safety-net healthcare provider.