The American Hospital Association’s Allied Public Relations Executives (APRE) meeting brings together leading voices in healthcare communications, public relations, marketing, and brand development. APRE members are key decision makers shaping how hospitals and health systems engage their stakeholders and communities.
BPD will be in attendance and we’re excited to connect. As a strategic partner to healthcare’s leading brands, we look forward to sharing our latest thinking, learning from industry peers, and exploring how we can help you move faster, think smarter, and make a greater impact in the communities you serve.
October 29, 2025, 9:30 – 10:00 AM CT
Hospital Reputation Attacks – What’s Trending and How do We Combat it?
Hospitals and health systems have long been targeted by negative narratives that portray them as profit-driven entities prioritizing revenue over patient care. As insurance premiums rise and administrative burdens increase, blame for healthcare costs has shifted to hospitals. This narrative, fueled by media campaigns, academic research, and external pressures, has eroded consumer trust, with many believing hospitals care more about profits than patients. With mounting political and reputational risks, it’s time for hospitals to unite and defend their commitment to quality patient care.
