As part of its recent rebrand, HCA HealthONE tasked us with developing an awareness campaign designed to make a bold impact across Greater Denver. The campaign—The ONE—showed up in unexpected places to great effect. For instance, when HCA HealthONE was named Official Healthcare Partner of Denver Arts and Venues, we made strong appearances at arts and venue spaces across the city and beyond, including Red Rocks Amphitheatre.
Through a series of activations at Red Rocks Amphitheatre this summer, we positioned HCA HealthONE as the ONE who shows up for good times and better health. Specifically for Yoga on the Rocks, we hosted activations every Saturday morning, engaging with 3000+ yoga class attendees to speak about the HCA HealthONE brand and their healthcare services. We handed out branded healthcare-related giveaway items including band aid packs, chap sticks and hand sanitizers. We collected notes of gratitude for our healthcare workers through our enterprise-wide Show Love Project initiative.
For the last class of the series, we enhanced our activation by hosting a larger event to celebrate our partnership and close out the season with a big splash. We gave out special branded giveaways items including reusable water bottles, yoga mat carry straps and head bands. For a memorable finale to the yoga season, we brought in smoothie blender bikes, a fun way to blend fun, health and wellness!
