BPD was featured in a new eHealthcare Strategy & Trends article covering the virtual AI in Healthcare Marketing Week:
Excitement. Caution. Wonder. Fear. As we rolled through 2025, emotions around AI swirled as business users tested the waters or dove into the deep end to find out if the potential measured up to the hype.
So, it was fitting to end the year with an immersive 5-day virtual summit, AI in Healthcare Marketing Week, held the week of December 8-12, 2025. The sessions focused on the impact of AI on content, search, data-driven marketing, patient journeys, enterprise design, innovation, and more.
We convened marketing and technology thought leaders from AdventHealth, Aha Media, Baptist Health South Florida, BPD, Cleveland Clinic, Community Health Network, Franciscan Health, Hackensack Meridian Health, Northwell Health, Ochsner Health, Providence, UChicago Medicine, UCI Health, WellStar, and others who weighed in on how their organizations are navigating the challenges and opportunities of AI.
Over the coming weeks, we’ll be sharing highlights from the nine virtual summit sessions, beginning with this article covering the opening keynote, Inside the Real-World AI Playbooks of Leading Health Systems.
As you will see in this article, the pace of change is not uniform across organizations. Some are fully committed, forging ahead aggressively and making sweeping enterprise-wide changes; others are proceeding slowly and cautiously.
Read on to learn how leaders from Cleveland Clinic, Providence, Baptist Health South Florida, and BPD experiment with AI, lessons they’ve learned so far, and how you can apply them in your organization.
