Disparity Dystopia: One step forward, three steps back
The pandemic didn’t just expose the cracks in our healthcare system, it blew them wide open.
Reimagining Healthcare: A Vision for Patient-First Systems
In the latest Summit Series, BPD’s Chief Strategy and Innovation Officer Sasha Boghosian sat down with healthcare policy expert Paul Keckley.
The Future of Social Media Marketing
The Future of Social Media Marketing
Navigating DEI Backlash: Why Healthcare Can’t Ignore Health Equity
Navigating DEI Backlash: Why Healthcare Can’t Ignore Health Equity
Rural Health Care: Who’s doing it well?
Rural Health Care: Who’s doing it well?
Blending Art and Science: Data-Driven Storytelling
What defines a game-changing campaign? Find out as we explore inspiring campaigns that are bold and humorous; and can guide healthcare marketing leaders to create their own game-changing ideas.
Let’s Talk: Game-Changing Campaigns
What defines a game-changing campaign? Find out as we explore inspiring campaigns that are bold and humorous; and can guide healthcare marketing leaders to create their own game-changing ideas.
Data or Bust: The Power of Precision Marketing
What defines a game-changing campaign? Find out as we explore inspiring campaigns that are bold and humorous; and can guide healthcare marketing leaders to create their own game-changing ideas.
Playing the Long Game: Key Strategies for Healthcare Negotiations
In the latest Summit Series, Chief Communications Officer Ryan Colaianni interviewed Shawn Fitzgibbon, Managing Director and Payor/Provider Practice Lead at BDC Advisors. Bringing more than 30 years’ experiences to July’s chat, Fitzgibbon led the conversation on contract portfolio management, providing great insight on how to navigate a continuously changing – and increasingly uncompetitive – marketplace.
The Catalyst for Change: “Rome Is Burning”
With an eagle eye across health system marketing nationwide, we identified a tough trend: health system CMOs weren’t just facing the most difficult times ever… their roles were being questioned.
