Why you should be looking closely at Optum’s acquisition of Change Healthcare
The hungry machine that is Optum, UnitedHealth Group’s fastest-growing subsidiary, continues to eat. After the January announcement of Optum’s Change Healthcare acquisition – just the latest move in a continued…
Five foundational questions to help address racial injustice
It’s hard to believe it’s been four months since George Floyd was killed. Four months of protests and emotionally charged demonstrations — whether en masse outdoors or individually on social…
Are hospital marketers prepared for the next competitive front?
For roughly two decades, most hospitals and providers have cautiously courted telemedicine. There was a lot of flirting and talk of plans for the future, but little in the way…
Where Does Your Health System Brand Go From Here?
With COVID-19 still ravaging much of the nation, the last thing many health system CMOs may be worried about is how to evolve their brand positioning. In truth, we don’t…
The journey of 1,000 miles
As our communities reopen and hospitals resume elective surgeries, there are hopeful signals for our nation and our industry. But optimism is tempered, and rightly so. The death toll due…
Brand Building Post-COVID-19
There is no denying it. Hospitals across the country are in financial trouble. To help themselves recover, they need to restore patient volumes as quickly as possible. While reputation campaigns…
Why B2B Health Tech Buyers are Changing Overnight
This is not a blog about telemedicine. It’s not a blog about contact tracing apps, or platforms enabling antibody testing. It’s not even a blog about B2C digital health and…
Hospitals Save Our Lives. How Do We Save Them? Part Four
Payor Contracting in the Post-COVID-19 World How can payors help hospitals recover from the financial devastation of the pandemic? Media coverage today is focused on how hospitals are responding to…
Relevance is King, and “The Top of the Funnel” is Most Relevant to The Most People
CVS’ announcement that the company is expanding its reach in chronic care management is the latest sign that the market has never been more competitive or complicated. (Are you asking…
Turning creative concepts into reality
Picture this: It’s Thursday. A group of writers and art directors receive a creative brief outlining a client challenge. The specific challenge – be it a critical rebrand, a new…
