The Einstein Divide
The Einstein Divide Transforming marketing & communications in an AI era AI is the hot topic in every healthcare marketing room this year. CMOs are under pressure, and everyone’s trying…
Keeping Trust Alive in the Age of AI – episode transcript
Stephanie Wierwille: [00:00:00] Welcome to the No Normal Show, brought to you by BPDA marketing services firm that delivers the future to healthcare’s leading brands. This show is where we…
You’re Full, But Are You Growing?
In our recent The Future of the CMO report, we outline five opportunities for Chief Marketing Officers (and their teams) to pursue to survive, if not thrive, in the current…
Chaos Is a Ladder: What’s Next for Healthcare Marketing Leaders
Full episode transcript. *Please note that this podcast transcript has been autogenerated and may contain errors or inaccuracies. We recommend referring to the original audio for the most precise representation…
Things to expect from the second Trump Administration and the 119th Congress
Here are some things hospitals and health systems can expect from the second Trump administration.
Unraveling Game Theory Dynamics in Healthcare: A Battle Between Payors and Providers
Authored by Amy Strauss and Paige Butz In the complex world of healthcare, a delicate chess match is performed between payors and providers as they compete for market share while…
What Hospitals Need to Know About CMS Proposed Price Transparency 2024 Updates
The Centers for Medicare & Medicaid Services’ have issued a proposal to update their Price Transparency Rules, which if approved would make all pricing data more accessible to consumers through…
How Healthcare Leaders Can Prepare: Crisis Playbook Development and Best Practices
Authored by: Evan Harris and Mike Petrone “In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing,…
Healthcare Value Crisis Redux
We first identified the trend in 2018: A noticeable jump in scrutiny of hospitals and health systems related to their role in the growing cost of healthcare in the U.S….
Addressing health equity starts with trust
Whenever I hear the term “dystopia” I’m immediately transported back to the 90s and a little-known cult classic film named “Tank Girl,” starring Lori Petty, Naomi Watts, Ice-T, and the…
