5 Healthcare Trends That Will Shape Marketing in 2026
Those of us in healthcare can feel it: the ground is shifting, and transformation is happening live. In 2025, AI went from moonshot to must-have. Retail and tech players continue…
LIVE FROM HLTH25: Alyssa Ellis of Beyond Assisting on inspiring the next gen of surgical techs
https://youtu.be/vpWe2CWKT1A“I just think there needs to be more awareness of the job itself and also just changing the culture of surgery that tends to be a little more negative.” Alyssa…
LIVE FROM HLTH25: Olivia Richman of Docfluencer MDO discusses how social media is reshaping healthcare
“We want to transform and revolutionize, or create a different type of healthcare system.” At HLTH 2025, Dr. Olivia Richman shared how Docfluencer MDO is mobilizing a nationwide network of…
Bridging the Gap: Marketing and Managed Care Working as One
In today’s strained healthcare environment, it’s tempting for leaders to equate activity with advancement. Marketing campaigns multiply, new initiatives sprout weekly, and dashboards light up with metrics. Yet, doing more…
LIVE FROM HLTH25: Jacob Plummer on how AI can scale clinical capacity
“I think of it as a resident physician that is in an AI format.” At HLTH 2025, Jacob Plummer shared how Ada Health is using AI to solve some of…
LIVE FROM HLTH25: Dr. Harpreet Tsui on bringing humanity back to healthcare
“Every person who’s a doctor went into healthcare to help people. And when we feel like we’re fighting systems that don’t allow us to help those patients, that becomes really…
LIVE FROM HLTH25: Kyle Guerin of Henry Schein discusses corporate social responsibility in healthcare
“There should be some little piece of philanthropy in everything we do.” At HLTH 2025, Kyle Guerin of Henry Schein reminded us that healthcare innovation isn’t all about tech, it’s…
LIVE FROM HLTH25: Cara Buscaglia of Talkwalker discusses patient concerns shaping content strategy
“Reddit is a great way to dive into those sub-communities, understand what people’s concerns are, what side effects they’re experiencing… it really gives you the tools.” At HLTH 2025, Cara…
LIVE FROM HLTH25: Neil Ravits of Klein Hersh unpacks what’s ahead for the C-suite
“Health systems that are really strategic are thinking through how even small shifts in payer mix can drive real, meaningful dollars.” In a time of financial headwinds, the smartest systems…
Communicate Early and Often: A Provider’s Advantage in Payor Negotiations
By Kate Caverno It’s finally my favorite time of the year: negotiation season! (Did you think I was going to say fall)? For providers heading into discussions with payors, one…