The 2% Reality: The growth strategies separating healthcare’s strongest systems from the rest

At the end of 2025, the average health system operating margin sat at 2.0% (according to Kaufman Hall’s National Hospital Flash Report). Say it with...

BPD Healthcare named Top Healthcare Marketing Agency 2026 by Healthcare Business Review

We’re proud to share that BPD Healthcare has been named a Top Healthcare Marketing...

The Future of Healthcare Marketing Looks Nothing Like Its Past

At the tenth annual Joe Public Retreat, BPD Healthcare brought together the nation’s leading...

5 Healthcare Trends That Will Shape Marketing in 2026

Those of us in healthcare can feel it: the ground is shifting, and transformation...

LIVE FROM HLTH25: Alyssa Ellis of Beyond Assisting on inspiring the next gen of surgical techs

https://youtu.be/vpWe2CWKT1A“I just think there needs to be more awareness of the job itself and...

LIVE FROM HLTH25: Olivia Richman of Docfluencer MDO discusses how social media is reshaping healthcare

“We want to transform and revolutionize, or create a different type of healthcare system.”...

Bridging the Gap: Marketing and Managed Care Working as One

In today’s strained healthcare environment, it’s tempting for leaders to equate activity with advancement....

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