CONTACT US

Email: ESteuben@bpdhealthcare.com
Erin holds a Bachelor’s degree in Communication from Nebraska Wesleyan University and has over 12 years of experience in transforming healthcare experiences. With a strong passion for utilizing data and technology to enhance brand strategies, Erin excels in building relationships, identifying clients’ most critical challenges, and aligning tailored solutions to drive success.
Outside of her professional work, Erin enjoys spending time with her husband, two children, and their miniature dachshund. Her personal interests include travel, Taylor Swift, and NASCAR, reflecting her diverse passions and dynamic approach to both life and work.

Email: MPetrone@bpdhealthcare.com
Mike has over a decade of experience in industries ranging from technology to healthcare to lead client efforts on thought leadership, organizational communications, earned and social media and issues/crises. He has a strong track record in critical thinking and storytelling, helping clients leverage communications as a way to function more effectively and ensure alignment both internally and externally. When Mike is not working to protect or promote a client’s reputation, he can be found spending time with his wife Megan and their dog Meatball, working on his golf game or, more likely, praying that the Buffalo Bills will win a Super Bowl at some point in his life.
Reputation Management
BPD has worked with hundreds of hospitals and health systems on complex reputational issues such as mergers & acquisitions, payor-provider negotiations, public affairs and labor issues, so we know the challenges healthcare organizations face inside and out. Our expert reputation management team helps clients overcome perceived and real issues that may directly impact reputation, negatively affect business objectives, and jeopardize their license to operate today, tomorrow and for the future.

Tomorrow Is Too Late

Good People, Flawed System
Policy ICU
Distilling complex policy shifts to help you stay ahead and adapt with confidence
Do you want to know how federal decisions are impacting healthcare? We are providing real-time updates and insights that distill complex policy shifts to help you stay ahead and adapt with confidence.
THE NO NORMAL SHOW
The Future of the CMO
When to take the communications wheel
Should CMOs stay in their marketing lane, or take the comms wheel and drive reputation, strategy, and even policy influence? The team gets into the tension between doing more and doing it well—and why the structure of the CMO’s team might be the real power play. CMOs who don’t have the strategy to be invited into the room where it happens are already missing out. This episode is your roadmap to relevance. Tune in now.
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