Becker’s Healthcare CEO + CFO Roundtable is where healthcare’s top leaders come together to chart the path forward for our industry. This exclusive event convenes C-level executives for dynamic conversations on the most pressing challenges and opportunities facing health systems today — from rural healthcare and digital transformation to advancing health equity, building C-suite diversity, and more.
BPD is proud to be in attendance, and we can’t wait to meet you there.
November 3, 2025, 1:10 PM – 1:50 PM CT
Don’t Punt on Brand: Why Decisive Brand Strategy in M&A Creates Financial Value and Market Clarity
BPD and BrandActive have worked side by side for years, helping health systems navigate the intersection of brand, value, and transformation. Together, we believe health systems have a powerful, often overlooked opportunity: to uncover strategic, financial, and brand value by integrating brand decisions into M&A exploration and negotiation. When those decisions are made as part of the deal, not after it, health systems can capitalize costs, improve EBITDA, and accelerate brand value.
Learning Objectives
1
Learn why most organizations miss huge opportunities by not making a brand decision during an M/A deal
2
3
