SHSMD Connections 2025

Chris Bevolo is the Chief Transformation Officer at BPD, where he helps healthcare’s leading brands reimagine their roles, reinvent their businesses, and transform their impact on the industry. Prior to joining BPD, he served as CEO of Revive, a healthcare agency acquired by BPD in 2023.  

For more than 25 years, Chris has advised hospitals, health systems, and healthcare organizations on strategy, branding, marketing, digital innovation, and change management. An award-winning author of seven books, including Joe Public Doesn’t Care About Your Hospital and Joe Public 2030, his insights have shaped the future of healthcare marketing. A sought-after speaker and industry thought leader, Chris regularly presents at top conferences and contributes to leading publications.  

Chris holds a bachelor’s degree in journalism and mass communications from Iowa State University and an MBA from the University of St. Thomas in Minneapolis.

As Chief Consumer Officer at UNC Health, Victor Reiss leads enterprise strategy for consumer insights, growth marketing, brand, community engagement, and communications. Guided by his belief that the future of healthcare will be defined by how we honor people’s time, he sees every moment returned to patients, families, and communities as an opportunity for healing, connection, and living more fully. Previously, he served as System Vice President of Growth Marketing and Consumer Insights at UNC Health. He has also held leadership roles at Cancer Treatment Centers of America, and spent more than a decade at FedEx.

Victor is a Fellow of the American College of Healthcare Executives, serves on the board of the UNC Health Physicians Network, and holds an MBA from Indiana Wesleyan University and an undergraduate degree from Butler University.

In her enterprise-wide leadership role, Tanya is responsible for shaping and elevating the University’s brand and reputation across healthcare, education, and research. She leads efforts to unify and amplify the institution’s message so that students, patients, faculty, staff, and the broader community clearly understand and experience its unique value and mission.

Previously, she served as Vice President for Patient Engagement and Chief Marketing Officer at Penn Medicine, where she oversaw brand strategy, digital engagement, CRM, physician outreach, call center operations, and customer analytics. She also integrated marketing functions across regional entities and implemented agile planning to drive measurable growth. Earlier in her career, as Chief Marketing Officer at UCLA Health, she launched global branding efforts, award-winning influencer campaigns, and advanced marketing attribution models—positioning complex academic systems as leaders in innovation, digital transformation, and data-driven marketing.

Matt Gove is Chief Growth Officer for QuickMD, one of the fastest-growing telehealth providers in the U.S. and the country’s largest provider of medication-assisted treatment for patients with opioid use disorder. He previously served as Chief Marketing Officer for Summit Health-CityMD before its $9 billion acquisition by VillageMD in 2023, and as Chief Consumer Officer for Piedmont Healthcare, where his team established a reputation as a national leader in consumer-centric marketing and digital experience design.

Earlier, Matt was a core member of the executive team that engineered an $80 million operational turnaround and raised more than $300 million for capital improvements at Grady Health System, Atlanta's safety-net healthcare provider.