ISHMPR Fall Conference September 18, 2025

Tomorrow is Too Late: Time is Running Out for Health Systems to Validate Their Value

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Kate Caverno VP, Communications

Ryan Colaianni Chief Communications Officer

Kate Caverno VP, Communications

Email: kcaverno@bpdhealthcare.com

Kate has a deep passion for healthcare and an intuition for anticipating and solving critical challenges. As a Vice President of Communications, and BPD’s Payor-Provider practice lead, Kate combines these traits to help health systems effectively use communications to navigate complicated, high-stakes issues that impact their reputation and bottom-line. Kate’s acute understanding of the healthcare landscape accrued over the last decade has helped clients successfully advance their business objectives.
Kate graduated from the Schreyer Honors College at Penn State University. In her free time, she enjoys serving her suburban-Louisville community as a volunteer firefighter and EMT.

Ryan Colaianni Chief Communications Officer

Email: rcolainni@bpdhealthcare.com

Ryan Colaianni is BPD’s Chief Communications Officer, leading the firm’s communications and issues/crisis management practices. With more than 15 years of experience, he is responsible for helping clients prepare for and navigate high-stakes challenges while protecting and elevating their reputations. Ryan’s expertise spans crisis communication, reputation management, and strategic media relations, with a focus on developing tailored plans for proactive risk mitigation and post-crisis recovery.

Before joining BPD, Ryan led the higher education practice at Edelman and managed issues workstreams for global corporate clients. He has built successful public affairs campaigns, elevated the profiles of Fortune 100 executives, and provided critical guidance to university presidents and health system leaders facing complex issues.

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Tomorrow is Too Late

Time is Running Out for Health Systems to Validate Their Value

For nearly a decade, insurers, policymakers, and the public have framed hospitals as caring more about reimbursement and dollars than patient well-being, with occasional acts of charity seen as PR moves.

THE NO NORMAL SHOW

Tomorrow is too late

BPD's Value Attack Series

In this episode Kate Caverno and Sarah Mars Bowie discuss BPD’s latest value attack white paper, ‘Tomorrow Is Too Late’, highlighting the influence of payers and pharmaceutical companies on public opinion, the hurdles hospitals face in communicating their true value, and why building trust with consumers has never been more critical. Tune in now.

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