As we move forward into the spring season, we’re bringing some pretty amazing things along with us. New reports, national recognition, and more firepower on our team. May brought a wave of energy—and surprises—as we continue to deliver the future to healthcare’s leading brands. Here’s what we’ve been up to:
We’re excited to announce that BPD has officially launched new strategic advisory and AI-driven services. To meet growing demand from health systems navigating fast-moving industry change, we’ve expanded our strategic services portfolio to include AI advisory programs, advanced precision marketing tools, enhanced data consulting, and a bold new thought leadership platform with a spotlight on healthcare policy. It’s the future—and we’re delivering it to healthcare’s leading brands.
SHIFT Nursing’s Everybody’s Work, created by BPD in partnership with the Robert Wood Johnson Foundation, won two 2025 Telly Awards—General-Social Impact and General Documentary. This film doesn’t flinch. It lays bare how racism still hides inside healthcare—and how fearless nurses are confronting it head-on. Health justice isn’t optional. It’s everybody’s work.
At BPD we’re all about hiring the smartest and uplifting the strongest. In May, we welcomed Yaniv Kaptsan and Sarah Missimer (Marketing Data Analysts), Evan Harris (Account Director, Communications), and Victoria Newman (Senior Project Manager) to the BPD team, and promoted Caroline Hersh (Manager, Growth), Grant Jenkins (AVP, Project Management), Courtney Fetters (Account Supervisor), Alejo Rozas (Senior Video Editor), and George Joseph (Creative Technology & Production Design Lead). The momentum is real.
Our latest report, Good People, Flawed System, explores a critical tension inside payor organizations: employees who believe in the mission—but question the outcomes. Based on a national survey, this report gives providers a rare look inside payor culture—and a new path forward for partnership. Download the report.
And in The Future of the CMO, we take on a growing reality: the marketing enterprise is being redefined. CMOs are facing pressure, budget cuts, and shrinking scope—but also new influence and power if they move boldly. This report is for every marketing leader ready to rise with the change. Download the report and look out for more details to come for our webinar, The Future of the CMO: Defending Marketing ROI, which will be happening in August.
This month on the The No Normal Show, we talked about it all. From consumers owning their own media, cultural crossfires, a guest appearance from Nicole Baxter, Chief Brand Officer at HCA Healthcare, to AI-fueled disruption and niche storytelling, we covered the chaos—and clarity—reshaping media, branding, and healthcare marketing. Check out our show and subscribe to our monthly newsletter, The No Normal Rewind—featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast.
