Between October 15 and December 7, millions of Medicare beneficiaries will choose coverage that shapes how they access doctors, caregivers, and hospitals in the year ahead.
Those decisions can significantly impact a health system’s Medicare volume, payer mix, and cost to collect.
Yet many systems stay on the sidelines because of compliance concerns, leaving health plans and brokers to influence enrollment decisions.
BPD surveyed Medicare-eligible adults nationwide to understand what drives their choices. We found they aren’t necessarily looking for more information. They want guidance from sources they trust, and those sources aren’t insurance agents, health plans, or advertising.
This report explores who patients trust, what builds confidence in their decisions, and how health systems can legally and meaningfully engage during Annual Enrollment.
