The annual HLTH conference will take place October 20-23, 2024, at The Venetian Convention and Expo Center. The BPD team is excited to attend and even more excited to be broadcasting LIVE from the conference! We’re eager to chat with industry leaders like you about your insights on the future of healthcare marketing. We’d love to hear your unique perspective—check out the ways we can connect at HLTH24.
We need your POV on the future of healthcare
Predictions we'll be discussing at HLTH
Five bold predictions for how consumers will engage healthcare in 2030 and beyond
Healthcare is in the midst of major industry shifts. BPD and its “team 2030” of healthcare
strategists, researchers, and futurists interviewed dozens of healthcare C-Suite leaders
to identify predictions for the future of healthcare — in 2030 and beyond.
The Copernican
Consumer
Healthcare will increasingly center around the consumer wherever they are —at work, shopping, at home, or online. Enabled by data, blockchain, AI, sensors and wearables, healthcare services will revolve around consumers, 24/7/365, with the potential to upend the existing place-based model of healthcare in the U.S.
Constricted
Consumerism
The theory of consumerism has not delivered on its promises. While patients will face a narrowing range of care options, particularly in critical and costly situations, the largest healthcare “consumers” – public and private payors – will continue to grow in power and restrict choice.
The Funnel
Wars
Retail, tech and other disruptors stand to reshape the healthcare landscape, with traditional health systems forced to broaden into health and wellness, or shrink into “downstream vendors of care.” The battle will happen at the top of the acuity funnel — retail, urgent, emergency and primary care — with the patient relationship on the line.
Rise of the
Health Sects
Rising distrust in mainstream medicine, fueled by the pandemic and political polarization, will lead to the formation of distinct “health sects” that align with specific worldviews. The result could be the emergence of healthcare organizations oriented around political beliefs and practices.
Disparity
Dystopia
The gap between the healthcare “haves” and “have-nots” will continue to grow, as those with resources will enjoy the benefits of advanced medicine, while millions will feel the devastating effects of climate change, rising costs, the technology gap and shrinking necessities such as food, water and clean air.
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