HCIC is the premier conference for healthcare marketers and digital leaders. The strategic roadmap where marketing, digital innovation, and consumer experience intersect.
We’ll be there—let’s connect to collaborate and shape the future of healthcare together.
October 26, 2026, 2:00 PM ET
Social That Sticks: Designing Healthcare Content People Remember and Trust session planning
Healthcare social strategies often treat people as audiences to be reached rather than humans to be understood, resulting in accurate but quickly forgotten content. This session reframes healthcare social through the lens of lived experience and influence, grounded in consumer data and first-party performance signals. Using a national health system’s social ecosystem, attendees learn how platform roles, human-centered narratives, and data-informed creative decisions build trust, relevance, and measurable influence.
Stop by booth #201 & chat with a few BPDerrrs
The BPD team will have a booth on the exhibit floor during the conference. Stop by to chat with our team about your marketing challenges, gain insights into recent industry trends, or just say hello. If you’d like to set up a designated time to chat with a team member, please reach out to partner@bpdhealthcare.com.
Join us at Eagles Edge
Unwind and connect with fellow healthcare leaders during HCIC at BPD’s Growth on the Greens event. We’ll be at Eagles Edge on Monday October 26 at 6:30pm—located at Omni Orlando Resort at ChampionsGate.
Let us know if you’ll be joining by emailing us at info@bpdhealthcare.com.
We’d love to see you there!
