Consumers are rethinking how (and whether) they engage with healthcare. Many delay or bypass providers, turn to AI to triage health needs, and make decisions before ever scheduling an appointment.
Join Emily Baker, VP, Innovation, and Mallory Roman, PhD, Director of Research & Marketing Science, BPD Healthcare, to explore new data from a nationwide consumer study on how the front door of care is moving and what it means for growth, marketing, and patient experience. They’ll also examine emerging trends from Gen Z and how health systems can stay relevant.
In this webinar, you will learn:
1. What’s driving changes in consumer behavior, from cost concerns to digital tools
2. How patients make decisions before engaging with providers
3. What these shifts mean for strategy, access, and patient connections