Joe Public Retreat 2026 - attendee site

Attendee Site

Access all materials from the 2026 Joe Public Retreat

Download recap

This recap brings together the key themes, conversations, and takeaways from Joe Public Retreat 2026.

Beyond the headlines of AI, innovation, and transformation, much of the real discussion centered on practical challenges, candid questions, and how change actually happens inside health systems.

What follows is a summary of what you all are seeing, questioning, and prioritizing — and where we all imagined healthcare marketing could go next.

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Attendee Survey

We’d love to hear your feedback on the 2026 Joe Public Retreat at the link below.

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Thank you for being part of Joe Public Retreat 2026!

We loved bringing together some of the brightest minds in health system marketing to explore how AI could transform the healthcare industry in ways few have dared to imagine. From bold conversations and inspiring sessions to great food, drinks, and a little sun and surf, you helped make this year’s retreat unforgettable.

Below, you’ll find helpful resources to revisit key themes and continue the conversations we started together.

Team boards

Click the button below to access your team’s collaboration board.

Team boards

Retreat materials

RETREAT DECK

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FINAL VISIONS

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TEAM BOARDS

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VISIONSGPT

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Joe Public Happy Hour at HMPS

May 2026

You asked—we’re making it happen. Join us at HMPS in Salt Lake City this May as we bring the group back together. We’re hosting a JPR 2026 happy hour so attendees can reconnect, swap updates, and share how things are taking shape. Can’t wait to see everyone in one room again.

Download guide

The headlines around AI primarily focus on saving time and costs. And in the rush to automate, we’ve noticed the conversation is focused almost exclusively on efficiency and effectiveness.
This paper aims to inspire marketers to dream bigger. It’s an invitation to ask, “What can we do that’s never been done before?” To answer that question, it helps to first imagine what that future could look like.

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Session notes

DAY ONE

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DAY TWO

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DAY THREE

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Retreat materials

RETREAT DECK

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FINAL VISIONS

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TEAM BOARDS

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Let Us Know If You Have Any Questions!

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