Fresh off an incredible AI in Healthcare Marketing Week, BPD’s Stephanie Wierwille, SVP of Strategy & Innovation, and Victoria Davis, Group Account Director, share their biggest takeaways and the standout moments shaping the future of healthcare marketing. They also explore the conversations surrounding Pantone’s newly announced Color of the Year and what it reveals about intention, interpretation, and how brands show up in today’s cultural landscape. The discussion then turns to the escalating Warner Bros. bidding saga between Paramount and Netflix, discovering what this media shake-up signals for marketers navigating shifting consumer behavior and evolving storytelling power. This is an episode you’ll definitely want to hear. Tune in now.
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