Shaping a Category Leader with Strategic Brand Development

When a group of leading health systems set out to reinvent healthcare, they partnered with BPD to build a brand from the ground up—one bold enough to challenge fragmentation and inspire belief. The result: Longitude Health. A name that signals clarity and forward movement, supported by a modern identity and communications platform built to attract talent, engage stakeholders, and lead with purpose. Together, we created a brand as ambitious as the mission it represents—confident, strategic, and built to drive change.