Turning Awareness Into Action With a High-Impact Men's Health Campaign

When Baptist Health South Florida set out to activate a bold new Men’s Health initiative, they partnered with BPD to move fast. Together we created a campaign that turned awareness into action. In just weeks, we built a strategic platform rooted in urgency, truth-telling, and cultural relevance, brought to life by NBA legend Alonzo Mourning. The result: a high-impact, multi-channel campaign that broke the silence around men’s health and drove measurable behavior change. Together, we transformed a compressed timeline into a movement. One built to shift mindsets, spark conversation, and get men to take the first step.