The Great Social Media Shake-Up: What’s Next for Healthcare Marketing?
CONTACT US
Stephanie Wierwille
Executive Vice President, Engagement
Emily Baker
AVP, Engagement Strategy
Valeska Valencia
Director, Reputation Management & Social Media, Baptist Health South Florida
Stephanie Wierwille
Executive Vice President, Engagement
Email: swierwille@bpdhealthcare.com
Stephanie Wierwille is the Executive Vice President of Engagement at BPD, where she helps healthcare brands craft and deliver compelling stories across digital, traditional, and emerging channels. With deep expertise in social-first, full-funnel marketing, she guides organizations toward marketing maturity and consumer-first engagement strategies.
With a decade of experience spanning healthcare and consumer brands, Stephanie has led digital and content strategy for organizations like MD Anderson Cancer Center, Cincinnati Children’s, Johns Hopkins Medicine, Delta Air Lines, Amazon, and Walmart. From launching TGI Fridays’ first social marketing initiatives to helping Delta reshape its approach to social media across operations, marketing, and corporate communications, she has been at the forefront of digital transformation.
Stephanie earned her MBA from the University of Illinois at Urbana-Champaign and is an adjunct professor at The University of Oklahoma. Passionate about innovation, she continues to push the boundaries of healthcare marketing, ensuring brands connect with audiences in meaningful and measurable ways.
Emily Baker
AVP, Engagement Strategy
Email: ebaker@bpdhealthcare.com
Emily is a former healthcare business reporter turned content strategist responsible for building marketing plans and engagement strategies that connect brands to their audiences. She loves to cook, read and travel, and in her spare time, she teaches hot yoga and takes her unbelievably energetic dog to the dog park.
Valeska Valencia
Director, Reputation Management & Social Media, Baptist Health South Florida
Email: ValeskaVa@baptisthealth.net
As director of communications, Valeska oversees the social media and reputation management strategies at Baptist Health South Florida. Valeska has 15 years of experience in consumer strategies, digital marketing, crisis communications and brand integration. Her initiatives and solutions at Baptist Health of integrating content, engagement and service recovery, are providing consumers with a full online transparency of the brand and enhancing the overall online customer service experience.
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Rethink, Rebuild, Reinvent: Transforming Healthcare Marketing with AI
CONTACT US
Stephanie Wierwille
Executive Vice President, Engagement
Emily Baker
AVP, Engagement Strategy
Stephanie Wierwille
Executive Vice President, Engagement
Email: swierwille@bpdhealthcare.com
Stephanie Wierwille is the Executive Vice President of Engagement at BPD, where she helps healthcare brands craft and deliver compelling stories across digital, traditional, and emerging channels. With deep expertise in social-first, full-funnel marketing, she guides organizations toward marketing maturity and consumer-first engagement strategies.
With a decade of experience spanning healthcare and consumer brands, Stephanie has led digital and content strategy for organizations like MD Anderson Cancer Center, Cincinnati Children’s, Johns Hopkins Medicine, Delta Air Lines, Amazon, and Walmart. From launching TGI Fridays’ first social marketing initiatives to helping Delta reshape its approach to social media across operations, marketing, and corporate communications, she has been at the forefront of digital transformation.
Stephanie earned her MBA from the University of Illinois at Urbana-Champaign and is an adjunct professor at The University of Oklahoma. Passionate about innovation, she continues to push the boundaries of healthcare marketing, ensuring brands connect with audiences in meaningful and measurable ways.
Emily Baker
AVP, Engagement Strategy
Email: ebaker@bpdhealthcare.com
Emily is a former healthcare business reporter turned content strategist responsible for building marketing plans and engagement strategies that connect brands to their audiences. She loves to cook, read and travel, and in her spare time, she teaches hot yoga and takes her unbelievably energetic dog to the dog park.
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The headlines around AI primarily focus on saving time and costs. And in the rush to automate, we’ve noticed the conversation is focused almost exclusively on efficiency and effectiveness.
But what if that’s only the beginning?
This paper aims to inspire marketers to dream bigger. It’s an invitation to ask, “What can we do that’s never been done before?” To answer that question, it helps to first imagine what that future could look like.
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Fill out the form below to receive a copy of the guide.
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THE NO NORMAL SHOW
Can Our Thought Experiments Reimagine Healthcare?
As AI becomes more embedded in how people search, shop, and engage, marketers are starting to ask big questions: What happens when algorithms guide more decisions? How do we market in a world where machines may play a bigger role in filtering, recommending, even negotiating? With the possibility of machine-centered design to rethinking brand awareness and emotional connection, the conversation surfaces early signals of change — and what marketers should be thinking about now.
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