Healthcare Consumers are Changing. We’re Tracking It in Real Time.
A monthly recurring pulse on the healthcare consumer designed to help forward-thinking health systems grow what’s next.
Healthcare is at an inflection point. Margin pressure is intensifying. Consumer expectations are rising. Competitive forces are accelerating.
Yet most health systems are still operating on lagging indicators.
BPD Healthcare’s new consumer research program provides a recurring, first-party view into how healthcare consumers are thinking, choosing, and acting before those behaviors show up in market share.
What is it?
Throughout the year, we field proprietary surveys of healthcare consumers across the country, uncovering insights into:
- Care-seeking behavior
- Service line decision drivers
- Price sensitivity and financial confidence
- Digital and AI expectations
- Brand perception and loyalty dynamics
From this data, we’re sharing actionable intelligence with our clients and the industry to connect consumer behavior directly to enterprise growth strategy.
EXPLORE THE FINDINGS
Crossing the Einstein Divide
Transforming healthcare marketing in an AI era
The headlines around AI primarily focus on saving time and costs. And in the rush to automate, we’ve noticed the conversation is focused almost exclusively on efficiency and effectiveness.
But what if that’s only the beginning?
This paper aims to inspire marketers to dream bigger. It’s an invitation to ask, “What can we do that’s never been done before?” To answer that question, it helps to first imagine what that future could look like.
Policy ICU
Distilling complex policy shifts to help you stay ahead and adapt with confidence
Do you want to know how federal decisions are impacting healthcare? We are providing real-time updates and insights that distill complex policy shifts to help you stay ahead and adapt with confidence.
Joe Public 2030
Five Potent Predictions Reshaping How Consumers Engage Healthcare
On the 10-year anniversary of the original Joe Public Doesn’t Care About Your Hospital book, we look ahead to the next decade to predict the state of consumer engagement in the world of healthcare.
