Data & Analytics Comprehensive services driven by a best-in-class data platform

BPD provides the most comprehensive service offering in healthcare marketing, all powered by a best-in-class proprietary data platform that fuels everything we do. That includes a complete set of data and analytics services, such as the ability to analyze business opportunities, determine potential addressable markets and deliver a precision patient acquisition solution with a track record of driving 5-10x average ROI for some of the largest health systems in the country. We have the most extensive claims-based data in the industry, with more than 240 million patient files, each containing more than 800 data points, along with propensity models tested and optimized through years of in-market application and feedback. Our team also incorporates multiple AI applications, such as developing creative and channel variations to continually test and improve results.