Data & Analytics Comprehensive services driven by a best-in-class data platform
BPD provides the most comprehensive service offering in healthcare marketing, all powered by a best-in-class proprietary data platform that fuels everything we do. That includes a complete set of data and analytics services, such as the ability to analyze business opportunities, determine potential addressable markets and deliver a precision patient acquisition solution with a track record of driving 5-10x average ROI for some of the largest health systems in the country. We have the most extensive claims-based data in the industry, with more than 240 million patient files, each containing more than 800 data points, along with propensity models tested and optimized through years of in-market application and feedback. Our team also incorporates multiple AI applications, such as developing creative and channel variations to continually test and improve results.
Data clients we have served...
5-10x
240M+
800
What BPD offers
- Setting up and managing data collection tools
- Identifying and profiling target audiences
- Patient segmentation and journey mapping
- Ensuring data accuracy, cleanliness, and reliability
- Real-time dashboards and visualizations
- A/B testing and multivariate analysis
- Retargeting and lookalike audience creation
- AI applications for predictive targeting
- Competitive analysis and benchmarking
Highlighted Services
Precision marketing
With 800 points of data on more than 240 million adults in the U.S., BPD can drive patient acquisition with pinpoint precision. Our solution, which includes our proprietary data platform, sophisticated media planning and optimization, and dynamic creative, consistently drives 5-10x ROI using contribution margins, and often much higher. We are able to model more than three dozen disease propensities, allowing us to target whichever service line demands measurable patient volume growth.
Market assessment tool
Using our proprietary data platform, BPD can assess potential addressable markets by service line or across your market, allowing you to analyze business opportunities and make smart growth decisions. Which service line offers the highest potential for volume gain and ROI? What can you expect in new patient volumes and contribution margin growth given proven conversion benchmarks and marketing investment? Let us help you assess where you can drive the biggest business impact for your organization with our market assessment solutions.
Enhanced analytics
As a part of our standard marketing services, BPD will partner with you to develop a strategy and infrastructure for ongoing performance measurement. Gain immediate access to media and creative performance data via real-time dashboards, allowing for quick decision-making and agile campaign adjustments. Leverage real-time data insights to drive continuous campaign optimizations, refining targeting strategies and messaging to maximize performance. And empower teams to make informed decisions swiftly, responding to changing market conditions and consumer behaviors with confidence.
