Healthcare’s go-to partner for brand building
From developing transformative brand positions to redesigning identities to launching a new brand in market, BPD is the go-to partner in the healthcare industry for bringing brands to life. BPD’s total focus on healthcare allows us to identify patterns in consumer behavior, competitive shifts, marketing performance, and internal dynamics way ahead of the industry. We also draw from experience outside healthcare; our creative and strategy leaders come from diverse backgrounds such as automotive, consumer goods, retail, and luxury sectors, ensuring fresh thinking and innovative approaches in our brand work. It’s the combination of inside industry expertise and outside inventive thinking that allows us to successfully launch new brands and help established, successful brands move to the next level.
Leading brands we have helped build...
100+
20+
4
What BPD offers
- Brand strategy
- Brand positioning
- Naming & identity
- Brand and naming architecture
- Brand messaging
- Brand campaign
- Internal brand communications & activation
- Market planning
- Engagement engines
- Brand measurement
- Mission, vision, and values creation
Highlighted Services
Brand Strategy
How do you ensure your brand stays differentiating and compelling in a fast-changing market? BPD has helped some of the best brands in healthcare re-imagine and re-invent their brand positioning. For health systems, we introduced the “Post Health System Brand,” a brand strategy built not on self-promotion, but instead on an emotional, cultural or societal motivator for consumers. Brand strategy solutions include positioning, voice, personality, values and other core components to ensure a successful brand for years to come.
Brand Campaigns
Gone are the days when launching a brand campaign was focused on billboards and TV spots. While mass advertising is still part of any successful brand launch or re-introduction into the market, BPD believes the most successful brand campaigns include a rich collection of engagement opportunities, from online content platforms to social media strategies to live and online experiences. The options today are limitless, but what hasn’t changed is the need to breakthrough with knock-out creative delivery, smart media strategies and differentiating messaging. All of which BPD delivers today to the best brands in healthcare.
Brand Vitals
Brand Vitals is BPD’s proprietary model for building a successful healthcare brand. Based on the core components shown here, Brand Vitals features three core tenets:
1. Brands need to move beyond the solving moments into the living moments
2. Brands should live on an evergreen platform
3. Brands need to be better integrated with the business and cultural ecosystem
Ready to ignite greatness?
