Events

The American Hospital Association’s Allied Public Relations Executives (APRE) meeting brings together leading voices in healthcare communications, public relations, marketing,…

SHSMD Connections 2025 is the premier national event for healthcare strategy leaders, bringing together experts in marketing, communications, digital, public…

Attendee Site Access all materials from the 2026 Joe Public Retreat Download recap This recap brings together the key themes,…

The annual HLTH conference will take place October 19-22, 2025, at The Venetian Convention and Expo Center. The BPD team…

Contact us Kate Caverno VP, Communications Ryan Colaianni Chief Communications Officer Kate Caverno VP, Communications Email: kcaverno@bpdhealthcare.com Kate has a…

The ISHMPR Fall Conference is a two day gathering of healthcare marketing and communications professionals, united under the theme “Rooted…

Contact us Andrew Chang Chief Marketing Officer, UChicago Medicine Christine Kotler Chief Marketing and Communications Officer, Baptist Health South Florida…

Hospitals and health systems have long been targeted by negative narratives that portray them as profit-driven entities prioritizing revenue over…

What began as a quiet elimination of Chief Marketing Officer (CMO) roles across top health systems is now at a…

 This year Becker’s Healthcare 15th Annual Meeting is happening  in Chicago, bringing together leaders to tackle healthcare’s biggest challenges—value-based care,…

April 30, 2025, 8:00 AM – 10:00 AM ET Data Driven Marketing: Getting Results Workshop Data-driven marketing empowers healthcare organizations…

There is a widespread assumption that brand and service line marketing should be “matched luggage,” meaning they should look the…