HLTH 2025 Recap: Innovation Got Real

Four trends from HLTH25 If you want to be re-energized about healthcare, the HLTH conference is the place to be. This year, it brought together...

Communicate Early and Often: A Provider’s Advantage in Payor Negotiations

By Kate Caverno It’s finally my favorite time of the year: negotiation season! (Did...

The Einstein Divide

The Einstein Divide Transforming marketing & communications in an AI era AI is the...

You’re Full, But Are You Growing?

In our recent The Future of the CMO report, we outline five opportunities for...

Things to expect from the second Trump Administration and the 119th Congress

Here are some things hospitals and health systems can expect from the second Trump...

The AI Era: The Golden Age of Healthcare Marketing

This is the most exciting time to be alive. And it’s absolutely the most...

From Crisis to Comeback: Four Bold Lessons Healthcare CMOs Can’t Afford to Ignore

Here are the four critical lessons you need to know from BPD's Joe Public...

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