B2B branding to rise above the sea of sameness

BPD revitalized NRC Health’s brand by positioning it as a leader in humanizing healthcare through the “I’m Not An Aggregate” campaign. By focusing on personalized patient insights and highlighting the disconnect created by aggregated data, BPD’s strategy emphasized deeper patient-provider connections. The campaign leveraged influencer marketing, engaged healthcare executives across multiple channels, and sparked conversations about improving patient experiences. The result was a strong brand relaunch, increased awareness, and a measurable impact on sales leads, lead velocity, and deal sizes, solidifying NRC Health’s unique value in the competitive healthcare market.