Delivering advanced integrated marketing solutions
Driven by the most advanced data and technology capabilities, BPD helps clients connect with audiences and drive engagement, using measurable business results as the true markers of success. From pioneering precision marketing strategies that consistently deliver 5–10x ROI for clients to harnessing the power of media through dozens of diverse channels and unique activations, we create work that touches more than 100 million consumers a year—online and offline.
Our approach is powered by INCITE, an evidence-based, hypothesis-driven and highly dynamic strategy framework that guides the development of marketing strategies. We leverage our deep healthcare experience to identify the white space among your competitive set and craft key messages and communications to most effectively reach and engage target audiences—all driven by our tech-enabled, AI-enhanced proprietary data platform.
Integrated marketing clients include...
20+
100M+
5-10x
What BPD offers
- Research
- Strategy
- Creative & content
- Execution/In-House production
- Media planning & management
- Marketing Planning
- Performance tracking/optimization
Highlighted Services
Service line marketing
BPD has more than 20 years of experience helping hospital and health systems drive service-line volumes. Our service-line expertise covers the gamut of strategies, including identifying potential addressable markets, brand building, physician referral marketing, patient acquisition marketing, and patient experience design. Using our proprietary data platform and AI-enhanced dynamic creative development, our precision marketing solution consistently delivers 3-5x ROI on contribution margins for new patient acquisition, with propensity modelling available for more than three dozen disease states.
Media planning
BPD’s full-service, in-house media team manages more than $100M annually in paid media for our clients. Our range of expertise includes traditional, digital and social media channels, and we pride ourselves on innovative media activations, crafting never-been-done-before opportunities that breakthrough the clutter, educate consumers, and excite stakeholders. Most importantly, we excel in maximizing impact and finding spending efficiencies wherever possible. Our proprietary analytics platform, including AI-enhanced technology, allows us to track the efficiency of each dollar invested, linking front-end KPIs with back-end business results to demonstrate ROI.
Content marketing
In today’s media environment, content is the fuel that moves audiences from the top to the bottom of the marketing funnel, keeping engagement going, and building a relationship with your customer step by step to the point of action. Based on data-driven audience insights, we bring your content and creative to life by identifying what stories to tell and where to tell them across all digital, social, and emerging tech channels to effectively reach consumers, providers, employees, patients, and key stakeholders. From there, we secure the best partners for launch, including paid media partners, earned targets, and technology platforms—all of which ladder back to your core business and marketing objectives.
