Empathy Glove
How do you create a world’s first?
Never-y Day Tasks puts the reality of CIPN directly into the hands of healthcare professionals.
THE IMPACT
1st
World’s 1st CIPN empathy glove
100s
Experienced CIPN firsthand
Big stage
Transformed into an empathy experience at 3 largest conferences:
ASCO, Living Beyond Breast Cancer, and San Antonio Breast Cancer Symposium.
THE CHALLENGE
When everyday tasks become never-y day tasks.
Chemotherapy-induced peripheral neuropathy (CIPN) can turn driving, buttoning a shirt or holding a cup into a painful challenge. But many healthcare professionals don’t fully realize how deeply CIPN can disrupt a patient’s daily life. Athenex Oncology needed to make that invisible burden understood.
OUR APPROACH
We put the patient experience in their hands.
We transformed an often-overlooked side effect into an experience healthcare professionals could see, feel and remember.
We put the patient experience in their hands.
We transformed an often-overlooked side effect into a tangible experience for healthcare professionals.
We engineered empathy.
We developed the world’s first CIPN empathy glove, engineered to simulate the sensations associated with the condition.
We created a memorable experience.
At the San Antonio Breast Cancer Symposium, healthcare professionals wore the glove while attempting everyday tasks, giving them a firsthand understanding of how disruptive CIPN can be.
“I had no idea CIPN was this disruptive to everyday life.”
Oncologist, San Antonio Breast Cancer Symposium
