So far ahead of the curve, we’re building it.

Jason Brown founded BPD in 2002 with a simple ambition: to help healthcare organizations grow, and do it better than anyone else. Since then, BPD has become the nation’s largest health system marketing firm, partnering with organizations like HCA Healthcare, Google for Health, Johnson & Johnson, and Catalyst Pharmaceuticals to drive transformative business outcomes.

Jason has always believed that great work starts with great service. He brought hospitality principles into BPD’s culture through a multi-year collaboration with The Ritz-Carlton, helping the company earn Fortune’s ‘Great Places to Work’ recognition for ten consecutive years.

He has also grown BPD well beyond the traditional agency model, spearheading the launch of its AI-driven data platform and precision marketing capabilities that have delivered ROI as high as 100:1 for leading health systems.

A frequent speaker on healthcare marketing, innovation, and leadership, Jason regularly shares his perspective at industry conferences and universities.

Jessica Schmidt brings serious muscle to everything she does—including running BPD. As President, she keeps the company moving with a sharp focus on client satisfaction, speed, and making the work better at every turn. Since joining BPD, she has transformed internal processes in ways that have increased efficiency, accelerated turnaround times, and strengthened client retention.

A trusted advisor to some of the nation’s largest healthcare organizations, including HCA Healthcare and AdventHealth, Jessica has a knack for connecting business priorities to the work required to move them forward. Her leadership has helped clients drive measurable growth while building long-term partnerships with BPD.

Fueled by gobs of coffee and grit, Jessica rarely runs out of energy. And when she’s not putting it to work at BPD, you’ll probably find her on the sidelines as her sons’ loudest — and proudest — soccer spectator.

The world’s shortest CCO, Mindy leads the vision and execution of BPD’s creative efforts, translating magnetic messaging into meaningful growth. Over the last 23 years, her brand building has been recognized by The Effies, The One Show, AICP, and The Clios. She’s helped shape transformative campaigns for brands like Publix Super Markets, Marriott International, Hanes, Delta Air Lines, Netflix, The Ad Council, and AdventHealth. Mindy believes in the power of creativity to save lives, change lives, and make the world a more beautiful place so she’s passionate about helping her team and her clients use their superpowers for good. Whether she’s fishing for piranha in the Amazon or re-reading Pride & Prejudice for the 87th time, she’s never lukewarm about anything.

Vanessa Anderson has spent the last 15 years filling BPD with A+ people — and making it a place they’re proud to work. As Executive Vice President of People, she leads BPD’s People and Operations teams and helps build the kind of culture where people can do the best work of their careers. Under her leadership, BPD has been named one of Fortune’s “Great Places to Work” ten years running.

Vanessa is a fierce advocate for great talent and the support people need to keep growing as the company grows around them. She’s also the keeper of BPD’s spirit of “one-ness”: the simple belief that teams do their best work when they truly work as one. She leads with empathy, high standards, and a healthy dose of grit.

Outside BPD, Vanessa is happiest with her family — usually exploring somewhere new or juggling a packed calendar of her kids’ activities, which is basically people operations with fewer meetings. When things slow down, she’s the one with her nose in a good book and a running list of restaurants to try.

Trish Brawner has spent nearly 20 years figuring out what makes great client relationships actually work. As Executive Vice President of Client Services, she leads the team responsible for building transformational partnerships and making sure BPD delivers the kind of client experience people remember for the right reasons.

Trish began her career at Leo Burnett in Chicago, working across global consumer brands, before moving into healthcare at Cancer Treatment Centers of America, where she led marketing efforts. That mix of consumer marketing, healthcare experience, and data-informed thinking eventually brought her to BPD, where she helps clients connect strategy to growth.

Today, Trish works closely with some of the nation’s leading healthcare organizations to build relationships rooted in trust, collaboration, and measurable results.

Kate Caverno works where healthcare gets complicated. As Senior Vice President of Payer, Policy & Market Advisory, she advises healthcare leaders through some of the industry’s toughest financial intersections, from payer negotiations and Medicare Advantage exits to OBBB, 340B, site-neutral payment, the No Surprises Act, price transparency requirements, Certificate-of-Need reform, and more.

She has also counseled major provider M&A efforts, including Corewell Health, Virginia Mason Franciscan Health, UConn Health, and Wellstar MCG Health, helping leaders navigate positioning, regulatory engagement, reimbursement alignment, and reputation management.

Kate believes a healthcare organization’s financial health and public narrative are inseparable. Her work is built to protect both margin and brand equity — especially when the pressure is highest.

Josh Donaghue believes the best media does more than reach people. It earns their trust. As Executive Vice President of Media, he leads BPD’s media practice with the belief that great marketing is less about serving ads and more about creating real human connections that strengthen brands and inspire action.

Over the past 25 years, Josh has helped iconic consumer brands and some of the nation’s leading healthcare organizations rethink how media drives growth. His team brings together strategy, data, creativity, emerging technology, and community activation to reach people right where they are with exactly what they need.

Josh is relentless about what comes next, but equally serious about accountability. Every recommendation and every media dollar should have a clear purpose, measurable impact, and a meaningful contribution to growth.

A native South Floridian, Josh is happiest on or near the water. He also tends to a collection of more than 200 orchids — proof that lasting growth takes patience, care, and the right environment.

Tej Daruwalla lives at the intersection of data, AI, and the question every business leader actually cares about: what do we do with it? With more than 20 years of experience across healthcare and consumer packaged goods, she helps organizations turn emerging technology and complex information into practical solutions that drive measurable business impact.

As Executive Vice President of Data Solutions & Analytics, Tej brings deep expertise in enterprise data and AI strategy, with a particular talent for making complexity useful. She believes technology is at its best when it simplifies decisions, creates real value, and opens new possibilities for human-centered industries.

Tej holds a bachelor’s degree from the University of Mumbai and an MBA from Penn State University (#WeAre, #GoSteelers). When she’s not leading global teams or exploring the latest frontier of Agentic AI, she’s usually outside, often hiking the Great Smoky Mountains with her Golden Retriever, Daisy.

Amanda Harrison believes the way a company runs can be the difference between good work and breakthrough work. As Executive Vice President of Client Operations, she builds the systems behind everything BPD delivers, making sure clients get the right mix of team, timing, budget, services, and counsel for the real business need behind the ask.

Under Amanda’s leadership, BPD’s project management and operations teams have become strategic partners in the work, pairing every project, program, and campaign with the business insight needed to make it a smartly run investment.

That perspective comes from 15 years—and roughly 15 versions — of BPD, where Amanda has worn hats across multiple departments. A certified PMP, she believes process is never finished and is constantly looking for a smarter way to get the work done.

Outside of work, Amanda is a self-described dabbler in wearables, nutrition, and whatever is next in wellness. She is always watching for the breakout brand that might change how people live healthier…and making sure BPD is built to help move it forward.

Nicole James is the person healthcare leaders want in the room when the stakes get high. As Senior Vice President of Communications, she leads BPD’s communications practice, counseling health leaders and academic medical center executives through transformation, scrutiny, opportunity, and change.

With more than 17 years in healthcare, Nicole has earned the trust of leaders across the industry and understands the pressures behind the decisions they have to make. Known for calm clarity and sound judgment, she helps executives navigate complex issues, protect reputation, strengthen influence, and communicate in ways that build confidence.

Before joining BPD, Nicole led communications for Texas Children’s Hospital, Memorial Hermann Health System, and Our Lady of the Lake Health. She is a proud University of Texas alum who now calls Michigan home.

Stephanie Wierwille wakes up heavily caffeinated, ready to help healthcare leaders make sense of what’s changing and decide where to place their bets. Over the past 15 years, she has shaped brand, innovation and organizational strategies for leaders like MD Anderson Cancer Center, Cincinnati Children’s, Google, Delta Air Lines, Amazon, Walmart and The North Face.

Stephanie pushes organizations beyond the usual industry playbook, helping MarCom leaders reimagine how their teams work in an AI era. In partnership with Chief Healthcare Executive, she leads roundtable discussions with healthcare CEOs, speaks at healthcare industry conferences, is a juror for the Effie Awards, teaches marketing at The University of Oklahoma, and holds an MBA from the University of Illinois at Urbana-Champaign.