NEWS & INSIGHTS
Events
Upcoming events
OCTOBER 25-28 | ORLANDO, FLORIDA
HCIC 2026
HCIC is the premier conference for healthcare marketers and digital leaders. The strategic roadmap where marketing, digital innovation and consumer experience intersect.
FEBRUARY 17-19 | MIAMI, FL
Joe Public Retreat
A must-attend conference for leaders in healthcare marketing and strategy
Stay tuned for the 2027 date and location.
Healthcare marketers have pushed for deep change in health system branding for years — and for over a decade, the country’s top marketers have explored that disruption at the Joe Public Retreat. Unlike speaker-heavy conferences, the Retreat’s small-group setting lets attendees engage directly with industry leaders on real challenges, not just listen from the audience. Expert panels, keynotes and roundtables all focus on transforming healthcare marketing — plus great food, drink and a beautiful setting make it an experience unlike anything else in the industry.
Joe Public happy hour at HMPS
May 2026
Joe Public is hitting the road. Join us at HMPS in Salt Lake City this May for a JPR 2026 happy hour — an opportunity to connect, swap updates and see what’s taking shape across the community. Whether you made it to JPR or are looking to plug in now, we’d love to have you there.
The future of healthcare marketing looks nothing like its past
March 10, 2026
AI may be rewriting the rules of health system marketing, but the bigger question is what still sets one organization apart when personalization becomes the baseline.
This article unpacks the biggest questions and boldest themes that emerged from JPR 2026 as leaders looked ahead to what MarCom could become by 2028.
